Complex product development
starts with clarity.

Practical knowledge, perspectives, and technical context
for better decisions on connected products,
software, and IoT.

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IoT Business Case: Why the Numbers Only Break in Year Three

The business case for connected products fails because of the wrong unit of calculation: why you need to calculate per device-year, not per device.

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Insights that
move you forward.

The key steps for a solid project start – from
the first sketch to a market-ready prototype

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Mastering requirements chaos:

3 immediate actions for clear decisions and less strain on development teams

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